AT&T's new promotion - "Rethink Possible": What they see as possible in their new commercial is a future of the United States where the 57th president is exactly what it has been until Obama.
The commercial starts out with an announcer saying, "Ladies and Gentlemen, the 57th President of the United States". During this scene, it shows a white, middle-aged male stepping up to a balcony to greet the audience.
For a company that has the new slogan, "Rethink Possible", one would think that they would not want to use what is possible, and let's face it, probable in the next Presidential election.
Rather than a white, middle-aged man, they should have used a woman, or another person of color.
What really got me about this commercial is that they had a man again as president. With Sarah Palin coming up as the likely GOP candidate, and an unknown (possibly Hilary Clinton?) as the likely Democratic Nomination, it is very possible to have two front-runner candidates that are women. Although, it is unlikely, as unfortunate as that is to say, that we will have a female president soon.
With Obama's approval rating dropping almost daily, I fear that many people will say, "well look what happened with Obama!" or other similar phrases.
I feel that AT&T does not think that it's possible to have a female president as our Nation's 57th president, yet, this is what their whole new ad campaign revolves around, rethinking (the) possible. Maybe we're not ready yet?
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Watch the commercial again. The "57th President" is Latino.
ReplyDeleteNice post though.
I see that now, but even if you look at the "adult" version of the president (who is shown just briefly), he really does not appear to be latino, nor does the father.
ReplyDeleteI would say if anything, he's mixed.
I will admit, that the child pictures do make it appear that he is of an ethnicity other than Caucasian, but still, there could have been more done to represent a "rethink possible" motto.